Amalfi is where the world goes. Puglia is where Italy goes.
Plan your trip →Amalfi: vertical cliffs, pastel villages, international tourists, designer shops, €18 cocktails in Positano. Puglia: flat coastline, white towns, Italian families, €8 seafood feasts, €3 panzerotti on the street.
Amalfi: tiny pebble coves, dramatic but small. Swimming off rocks. Puglia: long sandy beaches, turquoise water, rocky coves around Polignano and Otranto. More Caribbean than Mediterranean.
Amalfi: seafood + lemon everything. Expensive (€15–20 for a primo). Puglia: orecchiette, burrata, focaccia, raw seafood. Cheap (€8–12 for a primo). Puglia wins the food value argument decisively.
Amalfi: honeymoons, once-in-a-lifetime splurge, easy day trips. Puglia: longer stays, food lovers, budget travelers, people who’ve done Amalfi and want the next level.
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