The world's most important menswear trade fair. Street style, Fortezza da Basso, and Florence at its most fashionable.
Plan your Italy trip →Pitti Immagine Uomo is the premier menswear trade event — 1,200 brands, 30,000 buyers from 100+ countries, held inside Florence's Fortezza da Basso (a Medici fortress, naturally). The fair showcases Italian and international menswear, textiles, and accessories. It's where trends are set and deals are done.
The REAL show is outside. During Pitti Uomo, the area around the Fortezza becomes the world's most concentrated fashion photography location. Buyers, designers, influencers, and peacocks dress their absolute best and pose for hundreds of photographers. The street style images from Pitti Uomo define menswear aesthetics globally. Even if you can't enter the fair, standing outside with a coffee and watching the parade is free entertainment at its finest.
The fair requires trade registration. But Florence during Pitti week has: pop-up shops in the Oltrarno, special menswear exhibitions at Palazzo Pitti, cocktail events at brand showrooms, and the general elevation of Florence's fashion energy. Book dinner reservations early — every restaurant is packed with the fashion crowd.
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