Yes for a visit — maybe not for a full stay
The view of Positano from the coast road is jaw-dropping. The town itself is charming for a few hours. But staying multiple nights at €300+/night when you could base in Sorrento or Amalfi and day-trip? That's the real question.
✅ Reasons to go
- The view from above is genuinely iconic
- Beautiful beach with dramatic cliff backdrop
- Excellent restaurants (at a price)
- Path of the Gods hike ends nearby
- Boat trips to Capri and along the coast
- Boutique shopping and artisan sandals
❌ Reasons to skip
- Extremely expensive (hotels €250–600/night)
- Tiny — you see everything in 2–3 hours
- 600+ steps from road to beach (hard on knees)
- Crowded beach with €20–40 sunbed charges
- Day-tripper buses clog the streets 10am–4pm
- Limited nightlife
💡 Pro tip: The best Positano experience: arrive by boat from Amalfi or Sorrento, spend 3–4 hours swimming and lunching, then leave before the afternoon heat. You get the magic without the €400 hotel bill.
Bottom line
Positano is absolutely worth seeing — the view alone justifies a visit. But sleeping here for multiple nights is a luxury, not a necessity. Base in Sorrento and day-trip.