The world's most prestigious truffle event. White truffles at €3,000/kg, truffle-shaved everything, and a medieval town drunk on fungi.
Plan your Italy trip →The Fiera Internazionale del Tartufo Bianco d'Alba has run since 1929. Every weekend from mid-October through November, the medieval town of Alba transforms into the global capital of white truffle worship. The fair itself occupies the town center with truffle vendors, cooking demonstrations, wine tastings, and a truffle auction where specimens sell for thousands of euros.
The Mercato Mondiale del Tartufo Bianco d'Alba (Global White Truffle Market) is where dealers sell fresh-dug truffles by the gram. Prices in 2025 ranged from €2,500-5,000/kg depending on the season's yield. You'll see truffles the size of tennis balls going for €200-500 each. Buying a small one (€30-50 for a walnut-sized specimen) and shaving it onto scrambled eggs in your accommodation is a legendary experience.
Every restaurant in Alba builds a truffle menu during the fair. Tajarin al tartufo (hand-rolled egg pasta with shaved white truffle), fonduta con tartufo (cheese fondue with truffle), uovo al tartufo (fried egg with truffle). Expect €15-25 per truffle dish at fair stands, €25-60 at restaurants. The quality is extraordinary — these are the finest white truffles on earth, freshly hunted.
Alba and the surrounding Langhe hills produce Barolo and Barbaresco wines, Robiola cheese, and hazelnuts (Ferrero/Nutella's HQ is 20 minutes away). The combination of truffle fair + wine tastings + hazelnut products + autumn Langhe fog rolling through vineyards = one of Italy's most atmospheric weekends.
Getting there: Train from Turin (90 min) or Milan (2.5h via Asti). A car is better for exploring the Langhe vineyards around Alba. Accommodation: Book months ahead — Alba is tiny and the fair draws 200,000+ visitors across the season. Agriturismo in the surrounding hills is the best option. Best weekends: The first and last weekends are most atmospheric. The truffle auction (held on select Saturdays) is the headline event.
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