Vinitaly Verona (2026 Guide)

The world's largest wine fair. 4,000 exhibitors, 100,000 visitors, and more wine than any human should taste in 4 days.

Plan your Italy trip โ†’
๐Ÿ“… April (4 days)๐Ÿ“ Veronafiere, Verona
๐Ÿ’ฐ โ‚ฌ85/day pass (trade); public day pass ~โ‚ฌ30-50 (check dates)
๐Ÿ’ก This is primarily a TRADE fair. Public access varies by year โ€” check vinitaly.com for 2026 consumer events.

What it is

The International Wine and Spirits Exhibition, running since 1967. Over 4,000 wine producers from every Italian region (plus international exhibitors) showcase their wines. It's the single most important event in Italian wine commerce โ€” where deals are made, vintages are launched, and reputations are built.

For visitors

Vinitaly is primarily B2B (trade professionals, sommeliers, importers, journalists). However, there are consumer-facing events: OperaWine (top 130 Italian producers tasting, invite/ticket), Vinitaly and the City (parallel events in Verona's piazzas with open tastings, often free or cheap), and public tasting sessions within the fair on specific days.

If you're not trade

Vinitaly and the City is your best bet โ€” wine bars and tasting stations set up throughout Verona's old town during the fair week. Many are free. The city buzzes with wine energy, every restaurant runs special menus, and you'll taste more Italian wine in 3 days than most people taste in a year. Check vinitaly.com for the latest public access options.

Related guides

Verona GuideWine RegionsWine Regions

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