Best Shopping in Rome (2026)

Luxury

Via Condotti + Via Borgognona: Rome's luxury strip. Gucci, Prada, Valentino (Roman-born), Bulgari (founded on Via Condotti in 1884), Fendi (Palazzo Fendi is here). Window shopping is free and the architecture of these flagships is extraordinary.

Independent and vintage

Via del Governo Vecchio: Between Piazza Navona and Campo de' Fiori. Independent boutiques, vintage shops, small designer studios. Where young Romans with style shop. Prices are human.

Monti neighborhood: Rome's most creative quarter. Via del Boschetto and surrounding streets for independent designers, vintage, artisan jewelry, concept stores. The weekend Mercato Monti market is excellent.

Via dei Coronari: Antiques and high-end home décor in a Renaissance street. Not cheap, but stunning.

Department stores and high street

Via del Corso: Rome's main shopping street. Zara, H&M, international chains. Packed on weekends. Functional, not exciting.

Rinascente (Via del Tritone): Italy's best department store. Renovated Tritone location near the Trevi Fountain. The food hall on the top floor has a terrace with views of the Roman skyline.

Food shopping

Eataly Roma (Piazzale XII Ottobre 1492): Four floors of Italian food products, restaurants, and cooking classes. Curated, labeled by region, excellent quality. Tourist-priced but reliable.

Mercato Testaccio: Where Romans buy groceries. Produce, cheese, meat, street food. No tourists. This is the real thing.

More guides