The 25 best things to do in Florence in 2026: from the Uffizi to the David, from the artisan Oltrarno to Piazzale Michelangelo, from the markets to the Florentine steak.
Florence is the most compact of Italy's great art cities, from the Duomo to the Uffizi it's a 10-minute walk; from the Accademia to the Bargello, 5 minutes. The advantage is you can do a lot in little time; the downside is you tend to see only the main sites without exploring the hidden Florence. This guide fixes that.
The honest answer: Ponte Vecchio as an attraction. The bridge itself is beautiful (it's the oldest arched bridge in Florentine history, built in 1345 after the previous one was destroyed by the 1333 flood) but the experience of crossing it in July-August is standing in a tight crowd pushing from both sides among jewelry shops with tourist prices (€40-300 for a gold ring). The view of the Ponte Vecchio from the Arno (from the Oltrarno banks or the adjacent Santa Trinita and Grazie bridges) is far more beautiful than the experience of crossing it. Cross it at 7:00 in the morning when it's almost empty, that's the real experience.
Best Things To Do Florence: tours & tickets
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Trenitalia (trenitalia.com) and Italo NTV (italotreno.it) run the major high-speed routes. Super Economy and Low Cost fares start at €9.90-19 for Rome-Florence or Florence-Venice but sell out weeks ahead. Last minute the same route can cost €65-90. For regional trains the paper ticket (€3-12) must be validated in the yellow machines before boarding, the digital ticket doesn't need validating. Third-party resale sites add 30-100% margins, always buy from the official site.
Italian taxis are white with a lit sign on the roof and are the only licensed ones. Fixed fares: Rome Fiumicino to the center €50; Milan Malpensa to the center €95-110. For city trips the meter starts at €3-4. The Itaxi and Free Now apps book official taxis with transparent pricing. Uber works in Italy only as Uber Black (NCC) at prices often higher than a taxi. Avoid the unlicensed private cars outside the airports.
Italian ZTLs use OCR cameras. The fine (€65-150) plus the rental agency's fee (€25-50) arrives 2-4 months later. The most dangerous ZTLs: Rome's historic center (Mon-Fri 6:30-18:00); Florence (7:30-20:00); Bologna (7:00-20:00). Simple rule: never drive a rental car into the historic center of the big Italian cities. Park at the park-and-ride lots and use public transport.
The coperto (€1.50-3 per person) is legally allowed and covers bread and your seat at the table, it isn't a tip. Don't pay it if it isn't on the menu. Tipping is entirely voluntary. To pay, say "Il conto, per favore". Splitting the bill evenly (alla romana) is completely normal in Italy. Tourist-trap signs: menus with photos in 6 languages, a waiter calling you in from the door, a spot right next to the main monuments.
Visit outdoor sites only in the morning (9:00-11:30) or late afternoon (17:30 to closing). Churches are Italy's best natural air conditioning, always open and always cool. Wear linen or 100% cotton, never synthetics. Refill your bottle at Rome's nasoni or the public fountains, tap water is drinkable everywhere in Italy. An artisanal gelato every 90 minutes really does lower your body temperature.
The Vatican Museums in high season have lines of 90-150 minutes. Solutions: online booking at museivaticani.va (€20 + €4); a guided tour on GetYourGuide (€35-60, ticket included); an 8:00 slot in low season; Thursday evening in summer (until 22:00). The Vatican Museums do NOT take part in the state's free first Sunday, that's for Italian state sites like the Colosseum and the Uffizi. The Vatican's free Sunday is only the last of the month, with 2-3 hour lines.
The strategies that work: (1) Book 4-6 weeks ahead for high season, prices rise exponentially toward the date; (2) Family-run B&Bs instead of chain hotels, often cheaper and with breakfast included; (3) Sleep just outside the immediate tourist center (saving €30-60/night for the same quality); (4) Always compare Booking.com and Airbnb for the same property; (5) Free cancellation up to 24-48h lets you book ahead with no risk.
(1) A hotel far from the center to save money, you lose hours in transit every day; (2) The Colosseum without booking in high season, 45-90 min in line; (3) Unlicensed taxis outside the airports, double the price; (4) Not validating the paper regional train ticket, a €50 fine; (5) Changing money at the airport, 5-15% margins; (6) Restaurants with menus in 8 languages next to the monuments; (7) Not bringing an adapter for Italian type-L outlets; (8) A wheeled suitcase on Rome's cobblestones; (9) A first day packed with museums without accounting for jet lag; (10) Ignoring the local market for meals.
The three options in 2026: (1) A pre-activated international eSIM (Airalo, Holafly), the most convenient for an iPhone XS or Android 2020+. Airalo Italy: 10GB for €9.50; 20GB for €17; unlimited for €25 for 30 days. (2) A local Italian SIM (Iliad €9.99/month with unlimited data), cheaper for long stays. (3) Your own carrier's roaming, European carriers by EU law don't charge roaming within the EU; US and post-Brexit UK ones do. Italian hotel WiFi: almost every hotel of any category has in-room WiFi.
Always order the house wine as a first test, in quality trattorias it's an honest local wine at €4-8 for a half liter. The DOC and DOCG designations guarantee origin but not superior quality. When in doubt: always choose the wine of the region you're in, Vermentino in Sardinia, Greco di Tufo in Campania, Primitivo in Puglia, Chianti in Tuscany. Local wines in their own territory are almost always the most satisfying choice and the cheapest.
High-speed rail (Frecciarossa, Frecciargento, Italo) connects the big cities: Rome-Milan 2h55; Rome-Florence 1h25; Florence-Venice 2h10. It requires a mandatory reservation. Regional trains stop at every station, need no reservation, cost €3-12 for trips of 1-2 hours, validating the paper ticket is mandatory. Intercity and Intercity Notte serve the mid-sized cities not connected to high-speed rail. For the tourist: always use high-speed for the main routes; regionals for day trips to nearby cities. Third-party resale sites add 30-100% margins, buy only from trenitalia.com or italotreno.it.
(1) Book 4-6 weeks ahead for high season, prices rise exponentially toward the date; (2) Family-run B&Bs instead of chain hotels, often cheaper, cleaner, with breakfast included; (3) Sleep just outside the immediate tourist center, saving €30-60/night for the same quality; (4) Compare Booking.com and Airbnb for the same property, they often have different prices; (5) Free cancellation up to 24-48h lets you book ahead with no risk and switch if you find better deals.
Emergency numbers: 112 (the single European number, handles everything); 118 (medical emergency); 116117 (after-hours doctor service). For theft with a police report: Carabinieri (112) or the Questura, the report is necessary for insurance reimbursement. EU citizens with the EHIC (European Health Insurance Card) are entitled to care in Italian public hospitals like Italian citizens, but the EHIC doesn't cover medical repatriation or private care. Recommended insurance: SafetyWing, World Nomads, Allianz Travel.
The traps to avoid: (1) Leather in Florence, the genuine handmade kind starts at €80-100 for a wallet. Only the workshops on Via Maggio or the Scuola del Cuoio at Santa Croce; (2) Murano glass, only with the Vetro Artistico Murano mark of the Consorzio Promovetro; (3) Ceramics, look for the potter's name handwritten on the bottom of the piece; (4) DOP foods, real Parmigiano Reggiano has the brand fire-stamped on the rind; DOP oil has the European symbol on the label; (5) Wine, buy at a specialized enoteca or directly at the winery.
The three options in 2026: (1) An international eSIM (Airalo, Holafly), the most convenient for an iPhone XS+ or Android 2020+. Airalo Italy: 10GB for €9.50; unlimited for €25/30 days. (2) A local Italian SIM (Iliad €9.99/month with unlimited data), cheaper for long stays. (3) EU roaming, European carriers by law don't charge roaming within the EU; US and post-Brexit UK ones do. Italian hotel WiFi is almost always available in-room in any category.
Summer: linen or 100% cotton, never synthetics; broken-in shoes with a sturdy sole for the cobblestones; a scarf for churches; SPF50 sunscreen; a 750 ml bottle for the nasoni. Spring-autumn: layers, t-shirt, sweater, waterproof jacket; waterproof shoes. Winter: a heavy coat; waterproof boots; a compact umbrella. Always: a type-L Italian plug adapter (three pins at 10A, incompatible with UK and US outlets without an adapter); a power bank; a digital copy of your passport; a universal multi-voltage adapter.
The best moments to photograph Italian cities: the magic hour at sunset (30 min before and after) and sunrise (30 min before and after, the city is almost deserted). The least photographed but most powerful spots: the Non-Catholic Cemetery of Rome (Via Caio Cestio 6, where Keats and Shelley are buried, with the Pyramid of Cestius as a backdrop); Venice's Calle dei Assassini in the fog; the Vasari Corridor in Florence seen from Ponte Vecchio at sunset; the roof of the Galleria Vittorio Emanuele II in Milan. A recent smartphone (iPhone 14+ or Pixel 7+) with stabilization is enough for 90% of Italian photography, you don't need a professional DSLR to come home with magnificent images.
The unwritten rules of Italian etiquette: (1) Don't eat while walking through the streets of the historic center, in Italy you eat seated or at the counter, not on the move; (2) Don't enter a church during Mass unless you're there to take part; (3) Don't touch the goods at neighborhood markets before pointing them out to the vendor; (4) Don't talk loudly in restaurants, the Italian volume is lower than the American or northern European one; (5) Don't photograph people without asking permission; (6) With shop staff and waiters at upscale restaurants use the polite form "Lei"; (7) Don't take up more than one table in crowded bars if there are only a few of you.
Italian pharmacies (a lit green cross) are open 8:30-13:00 and 15:30-19:30. The "farmacia di turno" (duty pharmacy) is open 24/7 (shown by a sign in the window). Without a prescription: painkillers (paracetamol, ibuprofen), antihistamines, antiseptics, bandages, gastrointestinal products. Prescription required: antibiotics, anti-anxiety drugs, heart medications. Always bring the INN (international nonproprietary name) of your usual medication, the brand name changes from country to country but the molecule is the same. The Italian pharmacist can often suggest the Italian equivalent for minor medications.
Italian neighborhood markets (the Mercato Centrale in Florence, the Sant'Ambrogio market, the Porta Nolana market in Naples, the Ballarò market in Palermo) have unwritten rules every local knows: (1) Never touch the fruit and vegetables, point with your finger and let the vendor choose; (2) Don't haggle, Italian neighborhood markets aren't Eastern bazaars; the displayed price is fixed; (3) Say buongiorno or buona sera when you approach the stall, it's basic courtesy; (4) Buy realistic quantities, don't ask for 50 grams of prosciutto as an opening request; (5) Pay in cash, many stalls take cards but prefer cash; (6) The vendor who picks the fruit for you will pick it better than you would, you trust that stall for its reputation too.
(1) Book only the sites that REQUIRE a reservation (Colosseum, Vatican Museums, Uffizi, Accademia Florence, Galleria Borghese Rome, Palazzo Ducale Venice), for everything else walk-in works fine; (2) Don't plan more than 2 major sites a day, the best of Italy is lived in the alleys between one museum and the next; (3) Bring broken-in shoes, not new ones, Rome's cobblestones destroy new shoes in a day; (4) Use Google Maps offline, downloaded before you leave; (5) Book high-speed trains 2-3 weeks ahead for the best prices; (6) Never eat at the first restaurant you find near a monument; (7) Learn 5 words of Italian: buongiorno, grazie, prego, per favore, il conto, they open every door; (8) Leave one afternoon completely free to get lost, the best memories of Italy come when you're not looking for anything specific.