Eurochocolate Perugia (2026 Guide)

Italy's largest chocolate festival. 10 days, 1 million visitors, unlimited tastings in a medieval hilltop city.

Plan your Italy trip โ†’
๐Ÿ“… Mid-October (10 days)๐Ÿ“ Perugia, Umbria
๐Ÿ’ฐ Free entry to street events; workshops/tastings โ‚ฌ5-20
๐Ÿ’ก Perugia is home to Perugina (Baci chocolate). The city runs on cocoa.

What it is

Since 1994, Eurochocolate has transformed Perugia's Corso Vannucci and surrounding streets into a chocolate paradise. International chocolatiers, Italian artisan producers, chocolate sculptures, tasting stations, workshops, cooking classes, and chocolate in forms you never imagined (chocolate salami, chocolate beer, chocolate pasta). Entry to the street fair is free. Workshops and special tastings cost โ‚ฌ5-20.

Perugia + chocolate

Perugia is the home of Perugina (maker of Baci โ€” the hazelnut-and-chocolate kisses with love notes). The Casa del Cioccolato Perugina (museum + factory tour) is open year-round but reaches peak intensity during Eurochocolate. The city's medieval streets, University for Foreigners (making it multicultural and young), and Umbrian food scene make it worth visiting regardless of chocolate.

Combine with

Assisi (25 min), Spoleto (60 min), Orvieto (80 min), Lake Trasimeno (30 min). Eurochocolate is the perfect centerpiece for an autumn Umbria trip.

Related guides

Umbria GuideItaly October

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