Officina Profumo-Farmaceutica di Santa Maria Novella
Must-SeeThe world's oldest pharmacy (since 1612) — perfumes, soaps, potpourri in a frescoed Dominican chapel. The Acqua di Colonia is iconic. A destination in itself.
Profumum Roma
Must-SeeUltra-niche Roman perfume house — bold, complex, uncompromising scents. The Arso and Acqua di Sale are cult favourites. Via di Ripetta boutique.
Acqua di Parma
Must-SeeItaly's most famous perfume house — the Colonia range is the classic Italian scent. Barbiere (barber) products are excellent. Stores in Milan, Rome, Florence.
Farmacia SS. Annunziata dal 1561
Must-SeeFlorence's other historic pharmacy — less famous than Santa Maria Novella, equally beautiful, and the products are exceptional. Via dei Servi.
Campomarzio70
Must-SeeRome's best niche perfume shop — hundreds of artisan fragrances from Italian and international houses. Expert staff help you find your scent. Via di Campo Marzio.
Bottom line
Santa Maria Novella in Florence is the must-visit — the building alone is worth the trip. For serious fragrance shopping, Campomarzio70 in Rome has the widest niche selection in Italy.