Jovanotti (Lorenzo Cherubini) invented a new format: a pop concert ON the beach, in a different coastal town each date. 40,000–60,000 people per show, sand underfoot, sea behind the stage.
Plan this trip →A touring event that hits 10–15 Italian beach locations over July–August. Each show runs from afternoon to midnight: DJs, guests, Jovanotti’s 3h+ set. The "stage" is on the sand. The audience is on the beach. Barefoot.
Environmental concerns about beaches (wildlife disruption, sand compaction). Some editions faced protests. Jovanotti has added sustainability measures and partnered with WWF, but the debate continues.
€60–80. Check jovabeachparty.com for 2026 dates/locations. Sells out quickly. Previous locations: Lido di Fermo, Viareggio, Barletta, Roccella Ionica, Albenga.