Here is the truth that every guide to Naples dances around: Herculaneum is a better experience than Pompeii for most visitors. Pompeii is bigger and more famous, but it is also exhausting (allow 3-4 hours minimum), often scorching hot with zero shade, and so vast that without a guide you will miss the best parts. Herculaneum is compact, better preserved, has original wooden structures and upper floors that Pompeii doesn't, and you can see it in 90 minutes.
Plan my trip โChoose Pompeii if: you have 4+ hours, want the epic scale, are fascinated by ancient urbanism, and ideally have a guide. The Forum, the amphitheatre, the Villa of the Mysteries, and the plaster casts of victims are extraordinary โ but they are spread across 170 acres.
Choose Herculaneum if: you have 1.5-2 hours, want better preservation, prefer quality over quantity, or are visiting with kids who would tire of Pompeii's vastness. The Boat Houses with the skeletons of people trying to escape, the House of the Deer, and the original wooden furniture are unmatched.
Pompeii: โฌ18 entry, open 9am-7pm (last entry 5:30pm). Go at opening or after 2pm โ the 10am-1pm window is when every tour bus arrives. Buy tickets online at ticketone.it to skip the line. A licensed guide costs โฌ120-150 for a 2-hour group tour โ worth it for Pompeii specifically because the site is confusing without one.
Herculaneum: โฌ13 entry, same hours. Much less crowded at all times. A guide is nice but not essential โ the site is small enough to navigate alone with a โฌ5 audio guide.
Combo ticket: โฌ22 for both sites (valid 3 days). If you have time for both, this is excellent value.
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