Wine Tasting in Primitivo di Manduria, Puglia (2026)

💰 €15-35/person ⏱ 2 hours
📅 Year-round
💡 Puglia is Italy's most underpriced wine region. Primitivo and Negroamaro at €8-15/bottle that would cost €30 if they were from Tuscany.

Primitivo di Manduria, Puglia

Primitivo (genetically identical to Zinfandel) produces powerful, jammy, warm reds. Manduria (Taranto province) is the heartland. Negroamaro is the other great Puglian red — darker, more structured. Estate tastings in Manduria, Lecce province (Salento), and the Gioia del Colle area. Expect 4-5 wines, olive oil, taralli (crispy bread rings), and local cheeses. Puglia's wine tourism is less developed than Tuscany — meaning: smaller crowds, lower prices, warmer welcomes.

💡 Book direct. Estate websites or a phone call gets you the same tasting for 20-30% less than aggregator sites. Many small estates don't list on GetYourGuide/Viator — the best discoveries come from driving the wine roads and stopping where the "Degustazione" sign points.

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